Introduces informationcentric methods that help to choose which customer markets are worth pursuing; that identify what benefits would be most attractive to offer these customers; and that develop, communicate, and deliver products and services that provide value to both customers and organizations. 'Rhetoric' refers to strategic communication employed to reach the persuasive goal of an agent. 617.373.8900 Offers an in-depth look at the consumer decision process as a model to guide the planning and evaluation of marketing strategies. Prerequisite(s): (MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D- ); (ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C ), MKTG3401. COMM1120. (1-4 Hours). Offers students an opportunity to work in teams to produce and direct television using remote video equipment. | Programs | PhD Graduate Education at Northeastern University Carl Zangerl is the Faculty Director for Graduate Communication and Human Resources Management programs and the Lead Faculty for the Master of Science in Corporate and Organizational Communication. (3 Hours). Marketing < Northeastern University Marketing Overview Concentration Requirements Aspiring marketers at the D'Amore-McKim School of Business have an opportunity to learn how brands, customers, and organizations impact business performance and society by creating, communicating, and delivering value to customers. COMM2535. College of Social Sciences and Humanities. (4 Hours). Develops skill in marketing decision making, critical analysis, and communication. Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in service and goods companies, and in for-profit and nonprofit organizations. Average salary for Northeastern University Assistant Director Of Marketing And Communications in Auburn, NH: [salary]. Having conversations with others is among the things that humans do most. Reviews significant moments of oratory, assessing them in the historical context in which they occurred. Applies network theories, data collection methods, and visual-analytic analyses to map, measure, understand, and influence a wide range of online and offline social phenomena, including friendships and romantic relationships, professional networks, social media, social influence and marketing, diffusion and viral media, recommender systems, and collective action. | Through lectures and case studies, introduces students to financing contracts, intellectual property issues, licensing, product placement, marketing and publicity, ratings, the impact of piracy, understanding and leveraging new technologies, and distribution. (4 Hours). 2022-23 College of Professional Studies Undergraduate PDF, Bachelor of Science in Business Administration, BSBA, Bachelor of Science in International Business, BSIB, Accelerated Bachelor/Graduate Degree Programs, College of Social Sciences and Humanities, College of Professional Studies Undergraduate, and in most DAmore-McKim combined majors, 360 Huntington Ave., Boston, Massachusetts 02115, Quantitative Analysis of Consumer Data (if not taken as a required course), Enabling Technologies for Consumer Engagement, Marketing Research (if not taken as a required course), Undergraduate Research Practicum in Marketing, Managing Customer Engagement in a Service World. Our legacy and leadership in experiential learning and our growing global university system immerses us in the world more deeply than at other universities. Offers students an opportunity to understand and engage with online community and how this relates to topics such as human behavior, identity, and communication online. Consultation Skills. MKTG4120. Incorporating the case method, research into the latest communication trends, interactive learning formats, and experiential learning opportunities, this program addresses complex communication challengesproviding students with a distinct advantage in today's competitive marketplace. Emphasis is on practical development of skills and evaluation of talent and potential. Encourages students to share and translate their findings for relevant academic and professional communities. Northeastern University 360 Huntington Ave Boston, Massachusetts 02115. Introduces the process of planning, preparing, producing, and evaluating audio production styles and techniques. MKTG6320. Family relationships are some of the most important and influential relationships in which people are involved. Diversity, Equity, and Inclusion Council | Northeastern University Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, NUpath Writing Intensive, COMM4608. Television Studio Production. Studies companies from startups to large multinationals across a variety of industries. Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D- or MKTG3402 with a minimum grade of D-. Memory has become a central concept for analyzing problems of historical representation and identities. Brand managers in technology, consumer packaged goods (CPG), and service organizations shape the trajectories of global brands and products. The university offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools, and select advanced degrees at graduate campuses in Charlotte, North Carolina, Seattle, Silicon Valley, and Toronto. An entry-level professional with design training relevant to both print and electronic formats, the Design Associate works for the Associate Director of Design as part of a team to create brochures, proposals, event invitations . Analyzes case studies and teaches how to improve the quality of communication in an organization. (3 Hours). . COMM3530. (4 Hours). In the digital domain, our faculty seek to answer questions such as how digital products, social media, and online environments impact purchase, consumption, and product innovation; how consumers and firms respond to new digital technologies, digital communications and digital business models; how marketing actions affect online consumer behavior and lift company performance; and what drives marketing effectiveness and customer engagement. Consumers are at the center of the business value creation process; therefore, an understanding of consumer thoughts, feelings, and actions is critical for business success. Staff Directory - Northeastern University Athletics Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in services and goods companies, and in for-profit and nonprofit organizations. Prerequisite(s): MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6318 with a minimum grade of C-, MKTG6214. Allows students who have received approval to undertake independent study in lieu of any course required in the various concentrations. Emphasizes ethical issues involving privacy, accuracy, property, and accessibility. (4 Hours). Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. (4 Hours). Sports, Politics, and Communication. Considers various approaches for establishing fair and appropriate rules, regulations, and policies to mitigate potential biases, ethical challenges, and discrimination arising due to the digital transformation. Design and Communication Studies, BA - Northeastern CAMD Arguing Human Rights. Offers students an opportunity to study and analyze artifacts (speeches, posters, films, objects) from the late Habsburg and entire Nazi period and critically assess them through the lenses of Burkean rhetoric and postwar propaganda theory. (4 Hours). Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, COMM2304. COMM2551. Combined with Junior/Senior Project 2 or college-defined equivalent for 8 credit honors project. Marketing and Society. MKTG4220. Northeastern University hiring Marketing Project Manager in Boston Emphasizes quantitative and qualitative approaches to research as part of a comprehensive approach to the development of an on-campus sports promotional campaign. Engaging Customers and Markets. Crisis Communication and Image Management. Simultaneously, popular communication shapes peoples sense of identity, purpose, and worth. Opens New Window COMM3309. May be repeated without limit. Posted: January 11, 2023. Focuses on identifying and acquiring relevant data to address different marketing challenges, conducting relevant quantitative analyses, and communicating obtained insights across the organization to make better marketing decisions. Rhetorical Approaches to Public Memory. In the current customercentric marketplace, every member within an organization is responsible for understanding and engaging customers, regardless of their specific functional role. (4 Hours). Marketing < Northeastern University Offers students an opportunity to learn how to implement such approaches in practice. Full-Time MBA Program - D'Amore-McKim School of Business (4 Hours). COMM3304 and WMNS3304 are cross-listed. Offers students an opportunity to visit the key sites of human rights and ethical reasoning and to learn how minorities continue to fight for justice and recognition (Heidelberg), how human rights violations of states against individuals are fought in court and through diplomacy (Strasbourg), and how the Geneva Conventions are continuously challenged through actions in war and rhetoric at home (Geneva). Focuses more on the psychological, behavioral, and social aspects of video games than on pure technical aspects. Covers customer performance measurement, modeling, and feedback systems managers can use to take smarter risks by assessing the marketing initiatives and forecasting profit potentials. Offers elective credit for courses taken at other academic institutions. | Emergency Information Examines why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. (3 Hours). The Politeness BiasShun-Yang Lee, Rui, H., Whinston, A.MIS Quarterly2019, Joint Impact of Ethical Climate and External Work Locus of Control on Job MeaningfulnessJay Mulki, Felicia LasskJournal of Business Research2019, Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?Koen PauwelsJournal of Interactive Marketing2019, The Impact of Adding Online-to-Offline Channels on Firm's Offline and Total RevenuesKoen PauwelsJournal of Interactive Marketing2019, Big and lean is beautiful: A conceptual framework for data-based learning in marketing managementKoen PauwelsReview of Marketing Research2019, The Cannabis Industry: A Natural Laboratory for Marketing Strategy ResearchOlsen, M., Keith SmithMarketing Letters2019, Does Changing Defaults Save Lives? Examines the communicative experiences of organizations and relationships using both theoretical approaches and practical experience. (4 Hours). Through a series of discussions, screenings, homework, and in-class exercises, offers students an opportunity to gain the skills needed to produce successful audio recordings. Communication theory is based on two premises: Our cultural assumptions inform and shape our ability to communicate; and communication is the process through which culture is created, modified, and challenged. Graduate Certificate in Marketing | Northeastern University Addresses central questions of human rights communication.The establishment and recognition of basic, universal human rights lead to a number of fascinating and important communicative problems. Focuses on the role marketing plays in attracting fans and sponsors and communicating effectively with the public. (4 Hours). myNortheastern Opens New Window, Privacy Policy Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion. Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D-, MKTG4512. International Marketing. Uses pressing contemporary controversies, rich historical examples, and broader theoretical texts to examine the collision of privacy and other important values, including free speech, transparency and accountability, efficiency, and security. What do you think? Students visit some of the key sites of fascist rhetoricand the rhetoric against fascism. Marketing - D'Amore-McKim School of Business Topics include the influence of sport on political protest; gender, racial, and labor issues; and current marketing practices. Topics covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. Topics include the business of brands, marketing strategy, ethical and legal considerations in advertising, advertising strategy development, media planning and buying, creative development and testing, identifying and measuring success on key performance indicators, historical foundations of advertising, and whats next in the industry. (4 Hours). A copy of the final report prepared by the student is presented to the appropriate Independent Studies Committee. Emphasizes the role and place of the media in a democratic system devoted to the proposition that the government should be responsive to the "will of the people." Will we ever stop swiping? Marketing and Communications Additional Information Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. The College of Arts, Media and Design (CAMD) is a community of creators and collaborators, entrepreneurs and practitioners, and a catalyst for research, inspiration, and discovery. (4 Hours). Seeks to further develop an understanding of the function of communication in life and how that relates to quality of life. Introduces the substantive and procedural aspects of marketing strategy and customer markets. Class Schedule: Monday-Friday.