In 2002, Catherine Zeta-Jones signed a two-year contract that paid her eight figures a year. T-Mobile opted to go the celebrity routewith actress Catherine Zeta-Jones, whoserved as a global spokesperson from 2002 untilshe was dropped in 2006. They're not hard to find. In 2005, golf phenom Michelle Wie turned 15 and she also turned pro. Coca-Cola Won't Air a Super Bowl Ad for Second Year in a Row - Adweek Whether he is enjoying hiscustomCokebottle, proudly displayingcardboard cutoutsof himself, or shamelessly showing off the joy ofbeing a dad in quarantine, Hamlin always has the red brand ready to rock. Coca-Cola Is Changing the Flavor of a Soda. Again. - New York Times Imagine getting paid an estimated $6 million for your involvement in this three-word jingle . In a nod to professional symmetry, Patrick joined forces with GoDaddy again for the final races of her career at the Daytona 500 and Indy 500 this year. 5 for $7 million in 2012, he must have known that Nicole Kidman earned nearly twice that amount close to a decade earlier. Coca-Cola - Official Partner | Olympic Sponsors | IOC From Michael Jackson to Ray Charles, the worlds biggest musical acts have long been rewarded for their success with a Pepsi ad. coca cola celebrity endorsements 2021 - dthofferss.com Did Ronaldo cost Coca-Cola $4 billion? Read: Lessons To Live By From These 13 Rags-to-Riches Athletes. Needless to say, corporations were ready to pounce when she turned pro two years later. For a woman who famously seems impervious to the aging process, people were no doubt swayed to try the product. The World Cup winner activatedCoca-Colaon hersocial mediaduring the USWNTs championship runlast year, and in thecelebrationsto follow. Interested in learning the ins and outs of making Influencer and Celebrity Marketing work? In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma. Then, he signed an even bigger contract to serve as the spokesman for Lenovo, according to a Page Six report at the time. Success! Many of the offers appearing on this site are from advertisers from which this website receives compensation for being listed here. But in 2001, it was Britney Spears who was sitting pretty as queen of the pop hill and she landed a Pepsi advertisement of her own to prove it. The brand spent about $10 million on ads during the 2020 Super Bowl. Morgan has partnered with the brand for the majority of her career as she became thefirst female footballerto be sponsored by the company in 2011. Few stars have risen higher than Beyonce and in 2012, her global celebrity translated into a multi-year, $50 million contract with Pepsi. Social Security: Proposal for $2,400 Extra in Checks Expanded and Reintroduced in Congress, Precious Metals May Be a Good Way To Save for Retirement How To Rollover Your IRA, Athletes Earning Most of Their Cash From Endorsements. [emailprotected]. A survey records that there are more than 1.8 billion consumers of Coca-Cola products per day. Principles for Sustainable Agriculture (PSA), What the Fanta Mystery Flavors and Campaign, Coca-Cola Christmas Caravan Twenty Fifth Anniversary, Coca-Cola Zero Sugar Invites Fans to #TakeATaste, Simply Mixology Raises the Bar of At-Home Mocktail & Cocktail Experiences, Sprite, Fresca, Seagrams, & Mark Ronson Madlib Music Connection. In 2010, CNBC referred to boxing-legend-turned-grilling-guru George Foremans endorsement deal as the second-best in history, after Michael Jordans contract with Nike. Here are some of the most bizarre celebrity endorsements: Kris Jenner & Poise. To that end, most Stacker stories are freely available to Coca Cola Net Worth is $265 Billion in 2023. How Pepsi Made $7.7 Billion With Michael Jackson $5 Million Deal Alex Trebek spends most of his days moderating trivia hijinks over at Jeopardy, but he also appears in some commercial breaks shilling forColonial Penn life insurance. Spieth has highlighted the brand onhissocial mediaas well. Some of these do not make any from the movies or shows but only through brand endorsements. Jennifer Aniston signed a deal worth $5 million for this endorsement. In 2003, McDonalds signed Justin Timberlake to head the companys now-famous Im Lovin It campaign. Add to Cart. Although rapper 50 Cent was an investor and part-owner, his main function as a player behind Glaceau the brand that founded Vitaminwater was to use his fame to endorse the product. Hebought the entire Armand de Brignac Ace of Spades label in 2014. Originally from Texas, you will still hear her yall as she gathers the team for strategy planning sessions. And the celebrities listed above are few among the dozens who earn the most through their brand endorsements. If your organization is interested in becoming a Stacker Coke vs. Pepsi. Coca-cola . Soft drinks, energy drinks, different product lines. Apr 2014 - Apr 2021 7 years 1 month. These courses are for brand and agency marketers to provide insight into how influencer marketing strategies work, and the best practices and strategies to make them do so. But, this might be small change compared to how much her fashion empire brings in. As you can conclude from its name, it is made up of Coca leaves and Kola nuts, which is a great source of caffeine. The commercial made charming use of Mean Joe'sTHAT REQUIRE CELEBRITY image, but Coke was the star. In 2012, he starred in a Super Bowl commercial for the brand as well,but it only aired in North Platte, Nebraska. She has endorsed Apple, CoverGirl, Keds, and Coca-Cola. Twitter, Opendorse Expand NIL Partnership to Help Student-Athletes Monetize In-Game Highlights, The 5th Annual Opendorse #AthleteDriven Awards. 2 - Shah Rukh Khan. Take a look at our blog that helps outline a plan for your brand to feel confidant in your partnership: 6 Steps To Safeguard Celebrity Endorsement Partnerships. Celebrity Partnership, Unlike many other celebrity partnerships, Timberlake wanted to ensure that he would be closely involved in many of the bigger decisions for the company, making him a hands-on investor and partner for Bai. Although Jessica Simpson didnt earn quite as much money as Diddy and Alicia Keys did from their deals with Proactiv, the singer did pull in a pretty penny from her relationship with the acne medicine company. LeBron James confirms signing up with PepsiCo, ends 17-year-old deal A young couple turned a Coca-Cola truck into a tiny home on - Yahoo One of those athletes is the former NFL star, Peyton Manning. Here's another company that used YouTube to endorse their brand with a significant effect. Will Ferrell, on the other hand, decided to make commercials for regional beer brand Old Milwaukeebecause he likes good, crappy beer. The series of ads aired mainly in local markets. In 2012, Twilight star Robert Pattinson inked a $12 million deal to serve as spokesperson for a mens fragrance line from Dior, according to an E! Take a look to find out about your favourite cricketer. 30 Notable Celebrity Endorsements | Stacker And is some rare instances which their management and agents don't typically support or advocate for, a celebrity may agree to only take an equity stake, with no fee guarantees. Brand: Coca-ColaEndorsement Deal: $26 million. Even in his post-playing career as an NBA analyst on TNT, hes still raking in the dough fromendorsements like pain relief medicine Icy Hot and Carnival Cruise Line. Most recently Coca Cola stock price is increased by about 24% in the past 3 years. Commercials released by Nespresso feature some of the most famous faces in movie and television history but one gets paid more than all of them. As an added bonus, Oprah sits on the board of the corporation, and invested heavily in the company. SHARE THIS ARTICLE. By the time Coca-Cola bought the company in 2007, 50 Cent was swimming in as much as nine figures. Kylie Jenner: Puma, $1 Million. . a child prostitute in Pretty Baby and a barely clothed castaway in The Blue Lagoon. He has the maximum number of brand endorsements on his list and is one of the most popular celebrities for promotions. Building Wealth:30 Celebrities Who Went From Rags to Riches. The legendary video boasts 79 million views and counting on YouTube. When Brad Pitt signed a deal with Chanel No. Another celebrity on the list is the queen . According to AdAge, the worldwide ad blitz earned the pop star $6 million, adding more to his current multimillion-dollar fortune. Sales have certainly improved thanks to these investments and subsequent endorsements, so we will have to see what is in store for Aquahydrate - but if we've learned anything from celebrity investments in beverages, things are certainly looking promising for the water brand. In doing so, youre agreeing to the below guidelines. And 60% of that figure or $94.5 million came from pitch deals with brands like Head & Shoulders, Pepsi, Quaker Oats and CoverGirl. Jennifer Garner wants you to sign up for a Capital One Venture card. Taylor signed a deal worth $26 million with Coca-Cola for promoting Diet Coke. There was an unknown error. And not just like, normal-celebrity-who-has-several-million-dollars-in-the-bank-rich. republish under a Creative Commons License, and we encourage you to Diet Coke vs. But, Michelle Wie has made millions off of endorsements. James ends near 18-year relationship with Coca-Cola, which signed NBA star in 2003; 36-year-old earned US$60m from endorsements in 2020, according . Most expensive celebrity endorsements - CEOWORLD magazine Coca-Cola Enjoy Bottle Gift Tube. 5 for $7 million in 2012, he must have known that Nicole Kidman earned nearly twice that amount close to a decade earlier. We aim to improve people's lives, from our employees to those who touch our business to the many communities we call home. Jennifer Aniston. The contract, which features radio spots and TV ads, earned the superstar $26 million. And social media has boosted this to the next level of fame. Coca-Cola has shot a host of celebrities in a portrait series for the brand's Open That Coca-Cola campaign. The campaign aims to deepen . Eason Chan and Jay Chou are the only two celebrities that remained high on the ranking from 2012 until 2019. With a net worth of $12 million, shes not one of the richest female athletes in the world yet. This was around $94.5 million. as well as image rights, data visualizations, forward planning tools, Addison Rae is one of the highest paid TikTok stars, and everything she touches seems to turn to gold until now. David Beckham signed a lifetime endorsement contract with Adidas worth 160 million in 2003. Celebrity endorsement associated with sports events may pay off for lifestyle brands, but the . Coca-Cola's holiday campaign this year focuses once again on the arrival of Santa. For the first time, it seems one of Addison Rae's paid endorsements is backfiring in a huge way. Coca-Cola were major sponsors of the UEFA Euro 2020 tournament, but Cristiano felt it was . Talk about celeb power. The list includes pop stars Katy Perry and Becky G, as well as Diplo, Max Martin and Juicy J. Welcome back! document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Your email address will not be published. In fact, sales jumped 168% after her investment was announced. Coca-Cola Shoots Celebrity Portrait Series for Latest Campaign Celebrity endorsements gone wrong: The tiny gestures that have cost Foreman Grills was formerly known as the Salton Electric Grills, but not very famous. In 2012, Irving starred in his first commercial as his elderly alter ego "Uncle Drew." Not only does CORE come in a beautiful package and taste great, it's pH balanced to work in harmony with my body. Success! March 18, 2021. Marketing research: Chinese celebrity brand endorsers - Daxue Consulting The weekend golfers and tennis players among us know that hitting a ball is no easy feat. The most sincere celebrity endorsements happen when the celebrity actually uses the product. The Coca-Cola Company: Real Magic at Christmas by DentsuMB. Advertiser Disclosure: Many of the offers appearing on this site are from advertisers from which this website receives compensation for being listed here. The Impact of Celebrity Advertisement and Endorsement on the Buying Spieth has held hissponsorshipdealwithCoca-Colasince 2016. Jennifer Aniston rose to fame as a cast member of "Friends" more than 20 years ago, but she's still one of the highest-grossing actresses in the country. See Coke's holiday ad for 2021 | Ad Age In this blog,Hollywood Branded looks at the latest trend of celebrity beverage endorsers and what big names are behind variousnon-alcoholic beverage partnerships. On theOlympicstage, Morgan was named a 6-Pack athlete with the company ahead of the 2012, 2016, and now 2020Olympics. According to a report from CBS News, actress Penelope Cruz earns $2 million per year for her position as a spokesperson for LOreal. He also linked up withDietCoketo help further theFolds of Honor program. The Los Angeles Laker has had an illustrious history with thesoft drinkbrand. In 2002, Catherine Zeta-Jones signed a two-year contract that paid her eight figures a year. $9.95. Taylor Swift and kittens: that was the secret recipe for Diet Cokes commercials featuring the pop star,whose partnership with the brand beganin 2013. But in 2013, he renegotiated, according to a report at the time from Reuters. We believe working at The Coca-Cola Company is an opportunity to build a meaningful career while helping us make a real difference on a global scale. The 9 Biggest Celebs Coca Cola Has Worked With Over The Years In 2013, she signed a deal worth $26 million with Coca-Cola for its Diet Coke. 9 LeBron James. Weekly, and British singer/songwriteris rich. Even then, Wie was no newcomer. No woman in sports earns more than tennis superstar Serena Williams. There are tons of brands that pay a huge amount to their brand ambassadors. The Guardian reported at the time that Pepsi paid upwards of $50 million to work with Spears, making it one of historys biggest contracts at that time. Coke vs. Pepsi Ads: The Story Behind the Biggest Marketing Rivalry We all have to hydrate. He mentioned the brand back in 2006 on his song Show Me What You Gotas an affront to offensivecomments from a Cristal executive. Radar Online reported at the time that because she assumed shed be teased for the subject matter, she wanted to get as much out of the deal as possible. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '5592ab20-1638-4e7b-b64c-e8516fcb6a71', {"useNewLoader":"true","region":"na1"}); Topics: Most famous brand ambassadors highly paid for endorsement deals are: List of Brands Endorsed by Cristiano Ronaldo. She was paid $2.5 million to speak for the company in 2005, according to a report from Adweek. This list of 30 famous celebrity endorsements features actors, athletes, and entertainers who have parlayed their fame into even greater paychecks by aligning themselves with everything from shampoo to life insurance. Coca-Cola lost $4 billion in market value . Julia Roberts was already reportedly earning $20 million as a spokesperson with Lancome in 2010. Losing traditional customers at the expense of a failed campaign to lure a younger generation of buyers, the brand turned to superstar Angelina Jolie for a solution. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '04e8d8da-9cad-4c3d-9199-516b49b6302a', {"useNewLoader":"true","region":"na1"}); In 2014, Kobe Bryant,basketball phenom and beloved Los Angeles sports staple, invested millions in a sports drink called BODYARMOR. From infomercials and soft drink ads to sneaker lines and fragrances, this generations stars know theyve made it once the corporations come calling. The company reportedly paid her $12 million, plus sales incentives. Check your inbox and click the link. NBA slam dunk champion Blake Griffin won his 2011 dunking crown byjumping over a Kia OptimaKia being an NBA sponsor at the time. The above images and any images within this Required fields are marked *. According to the publication, this move upset Kanye West, who has his own deal with Adidas. Coca-Cola Reports Fourth Quarter and Full-Year 2021 Results That year, however, the Pretty Woman star renegotiated for 2.5 times that amount, according to reports at the time. One crucial strategy that has resonated with consumers throughout the years is the use of brand ambassadors. Brands Endorsed- Samsung Mobiles, Tata Sky, Coca Cola, Titan Watches, Snapdeal etc. CEO of pharma giant on why the company is . Pepsi needed an edge over Coca-Cola, and for a shining moment in early '92, they accomplished it with the perfect storm of a celebrity endorsement through Ms. Crawford, a brand re-skin and a cultural centerpiece launchpad (the Super Bowl). Endorsements often work best when they fit the personality of the celebrity, and that proves true in the case of Matthew McConaughey and Lincoln Motor Company. Creative Works: 10 Of The Best Ads Of The Week, From Coca-Cola To Coca-Cola regularly employs advertising to uphold the image of its brand through campaigns that highlight the effectiveness, flavour, and refreshing nature of the beverage. 3 The Coca . Since celebrated his10th anniversarywith theCoca-ColaRacing family back in 2018, Logano appears just as committed to the brand now as when he first started. As the video went viral someone researched more to found out that Cristiano Ronaldo had endorsed Coca-Cola in the year 2008.. Coca Cola is a carbonated soft drink company which was founded in the . One guy was the human embodiment of a PC; the other, a Mac. Whether its for theCoca-ColaChug for Charity awardbenefiting the Joey Logano Foundation or declaring TheCoke600 a crown jewel event, every interaction between Joey Logano andCoca-Colahas always seemed to take a right turn. CSMG, Opendorse Form Partnership to Connect Schools, Sponsors, Athletes in NIL Era. Hollywood superstar and tech venture capitalist wizard Ashton Kutcher was already a veteran spokesman in 2009, thanks to a lucrative endorsement deal with Nikon. A Comprehensive Analysis of Sony's Marketing Strategies With 7Ps, Signifyd Success Story: Empowering Companies With Innovative Fraud Protection and Prevention Services, Save Now Buy Later - The New Fintech Business Model, How Cricbuzz Became the Biggest Cricketing News Sensation, 21 Profitable Business Ideas for Couples to Start this Valentine's Day, 2022 - A Remarkable Year for Indian Startups, The Ultimate List: Top 10 Men's Grooming Brands Setting the Standard in India, Best Banks for Small Business Startup Loans in India, Most Subscribed YouTube Channels Worldwide, Spy on your Competitors (Use code ST30 for 30% off). share our stories with your audience. And these partnerships have been a game changer for both the brand and the celebrity in terms of sales, as manyof these partnerships have taken off. And for dazzling celebs, just plain old tap water won't do the trick. Latest campaigns | Coca-Cola GB The Evolution of the Coca-Cola Brand - Investopedia Jan. 18: Los Angeles Lakers star LeBron James leaves Coca-Cola after 17 years to . The Guardian reported at the time that Pepsi paid upwards of $50 million to work with Spears, making it one of historys biggest contracts at that time. But the most intriguing thing is, a large fraction of their income comes from the brands they endorse. What Is Rita Ora's Net Worth in 2023? - Rita Ora Salary are worth . Instead it was mocked repeatedly. Spanning sports across the country, and even the globe,Coca-Colahas been able to leverage this crop of superstar power to continue its dominance in brand recognition and growth. Nothing. She was no stranger to controversy at that point, having starredasa child prostitute in Pretty Baby and a barely clothed castaway in The Blue Lagoon. Thirty-seven years after her original 1980 ad campaign,she starred in another Calvin Klein adat age52, modeling the brands lingerie. Shes hyped Windows 95, Diet Coke, Smartwater, andmore recently, Aveeno. You got the right one, baby. That was the chorus football fans were singing after 1991s Super Bowl XXV,featuring Ray Charles singingthe praises of Diet Pepsi with a chorus of Uh Huh girls. since his days playing Greek rocker (and best uncle ever) Jesse Katsopolis, so her longtime pairing with Weight Watchers, made her hundreds of millions of dollars in profit, featuring Ray Charles singingthe praises, with his portable, plug-in George Foreman Grill, whose partnership with the brand beganin 2013, where hes served as a pitchman since 1998, based on his commercials, which started in 2010, found his lyrics printed on Sprite cans in 2015, a fictional twin brother named Cliff Paul, Paul is best friends with his State Farm agent, She even wants her dad to sign up for one, Sprint PCS had a mysterious man in a trench coat, served as a global spokesperson from 2002, in a Super Bowl ad for their Shape-Ups line, the commercials were determined to be making false claims, Jell-O hired 37-year-old actor and comedian Bill Cosby, Cosbys first meal in prison will feature the brands pudding, mainly because of her successful endorsement career, In 2012, Irving starred in his first commercial, earned him a parody sketch on Saturday Night Live, https://creativecommons.org/licenses/by-nc/4.0/?ref=chooser-v1. Some celebrities may choose to invest actual dollars into a brand and get behind it. At first, 50 Cents was to promote and endorse the brand with its enormous popularity. studio, network or celebrity. Cristiano Ronaldo Coca-Cola and KFC Ads Resurface After Coke Snub - Insider In this article, we have discussed the highest-paid celebrities brand ambassadors as of 2022. Coca-Cola (KO) Q1 2021 earnings beat Street estimates - CNBC According to a report from CBS News, actress Penelope Cruz earns $2 million per year for her position as a spokesperson for LOreal. Actors John Hodgman and Justin Longstarred in the famous Apple commercials that positioned the Mac as young and hip versus the stodgy PC. LeBron James has a long list of brand endorsements, and one of his most successful partnerships was with Coca-Cola. Take Michael Jordanits not hard to think about the various companies he endorsed over his legendary career (and well into retirement, too). In this case, the battle takes place between the world's leading soft drink brands. Companies spend millions on celebrity endorsements. Sofia Vergara: Assorted Companies: $94.5 Million In 2017, Forbes again named "Modern Family" star Sofia Vergara the highest-paid actress on television mostly thanks to her lucrative array of endorsement deals. But do you know how much Athletes earn for just one tweet. The shoe has now 33 editions and numerous re-releases and re-designs with different colors. Cristiano Ronaldo is very particular about the brand he promotes and endorses. Endorsement Fees For Top Indian Cricketers. Incidentally, Ronaldo moving the bottles also coincided with the soft drink giant losing $4 billion, which added fuel to fire. Copyright 2021 Privacy Policy Subscription Terms Terms of Use Sitemap Site by Artillery, Copyright 2021OpendorsePrivacy PolicySubscription TermsTerms of UseSitemapSite by Artillery. "Coca-Cola, ugh," he said. Timberlake had already released a song of the same title, but the fast-food giant created a jingle of its own that only partially borrowed from Timberlake. According to Billboard, soda giant 7UP poured $30 million into a 2014 campaign to associate DJ Tiesto with the companys trademark beverage. Yep, Jenn has been a loyal investor in the Glaceau-owned bottled water company for quite some time and as we've said before, she's pretty much the perfect celeb endorser. Even then, Wie was no newcomer. There's a funny sub-genre of celebrity endorsements where the celebrity endorser provides a little self-deprecating humor. She was paid $2.5 million to speak for the company in 2005, according to a report from Adweek. The campaign was widely lampooned for its silliness, but Pitt got the last laugh and a $7 million payday. In 2017, the Daily Mail reported that George Clooneys status as brand ambassador earned him $40 million from the drink company. By the time Coca-Cola bought the company in 2007, 50 Cent was swimming in as much as nine figures. Public Relations, The most famous endorsements create an indelible connection between brands and their spokespeople. From infomercials and soft drink ads to sneaker lines and fragrances, this generations stars know theyve made it once the corporations come calling. Not only did 7UP pay the music maker outright, but it also contributed funding for a release party and a stage at a massive Las Vegas music festival. Top 5 Highest-paid Athletes in the World for Twitter Posts. Powerade vs. Gatorade. The campaign started in 2016, and featured Bieber in his underwear showing off his tattoos. After Cristiano Ronaldo scoffed at Coca-Colas at a Euro 2020 press conference on Monday, ads that show him endorsing the brand and the fried-chicken giant KFC resurfaced.. Ronaldo removed two bottles of Coke from his table and held up a bottle of water while speaking to reporters ahead of Portugal's match against Hungary. In 2016, Page Six reported that Selena Gomez returned from a brief hiatus to sign a $10 million deal with designer brand Coach. The 2015 Fedex Cup winner has beenfeaturedacross television advertising, digital media, point-of-sale, out-of-home, experiential marketing, and packaging. Although he is retired his brand is enough for him to earn a wealthy sum. 2023 GOBankingRates. Beyonce inked a $50 million endorsement deal with Pepsi in 2012. Coca-Colacontinues to put their money where their mouth is as they have ferventlybacked the USWNTand thrown their support behind the women in the red, white, and blue. However, his likeness continued to appear in ads for the brand, as he had created a tied-in awareness of his image to the brand's - which was beneficial to both. One of the richest athletes in the world, the LeBron James sponsors portfolio is impressive. With hisownCokebottlein tow, Logano has publicly expressed appreciation for the fruitful partnership.